Identity Studio +
Culture Club
Brand design for Identity Studio and its sub-brand, Culture Club — a human-centered wellness ecosystem built to support personal growth and connection. Rather than functioning as separate identities, the branding positions them as part of a unified family, with Identity Studio as the foundation from which Culture Club extends.
The visual identity is centered around a symbolic form that can be interpreted as a spiral, disk, or rotation. Identity Studio’s “equanimity symbol” represents self-centering and inner growth, reflecting its focus on one-on-one transformation and personal well-being. In contrast, Culture Club’s symbol expands outward without a fixed center, representing collective experience, shared energy, and community-driven events.
IDENTITY STUDIO
LOGO
DISK
MOCK UPS
COLOUR PALETTE
CULTURE CLUB LOGOS
DISK
EVENT POSTERS
MOCK UP
COLOUR PALETTE
I.D. + C.C. DISKS MERGED