sydneymcmanus@gmail.com
Branding
Branding for danse–cité 2025-2026 season. Working with existing elements, the goal was to create a visual identity that could bring them to life in a playful and exciting way. A combination of analogue and digital assets, the identity for the 2025-2026 season is vast with interchangable patterns and playful interactions.
Deliverables: newpaper, assets to accompany existing system, concepts for continuity across platforms, colour sytems.
NEWSPAPER:
With a different branding stategy in mind, the mission was to create a newspaper that could be released throughout the 2025-2026 season. We wanted to create an object that the public could engage with and look forward to recieving throughout the year. This newspaper highlights the artists that are involved in the organization, giving insight to the their processes, throughts, ideas, wonders. It allows for the public to further get to know the work that is being made in Montreal, offering a deeper relationship with the artists and organization.
The newpaper is in both French and English, reversing in the middle to offer the opposing language.
TOTEBAG:
SOCIAL MEDIA CONTENT: