Branding
Projects




take a look:

danse—cité
LOOSENDS
VIAS
The Conditions
Susannah Haight
DanceWorks
HAUX
Concordia Theatre
NEAMA
Poster Designs

let’s collaborate! for inquiries:
sydneymcmanus@gmail.com

LOOSENDS
BrandingRole: Graphic Designer + Illustrator

Branding for LOOSENDS and LOOSENDS Yarn - crochet brand, bridging the gap between style, function and sustainability. The logo emulates the transformative quality of the brands ethos. The lines are both thick and thin, capturing the form of the crochet creations and the endless adaptability of the craft.

The supporting illustrations follow the form of the logo to create a brand system, and entire brand package.
LOGO DESIGN:





BRAND ASSETS:

LOOSENDS YARN ASSETS:









IN USE: