sydneymcmanus@gmail.com
Projects
personal play:
Branding
Brand design for Identity Studio and its sub-brand, Culture Club — a human-centered wellness ecosystem built to support personal growth and connection. Rather than functioning as separate identities, the branding positions them as part of a unified family, with Identity Studio as the foundation from which Culture Club extends. Each reflects the other while maintaining its own distinct tone and purpose.
The visual identity is centered around a symbolic form that can be interpreted as a spiral, disk, or rotation. Identity Studio’s “equanimity symbol” represents self-centering and inner growth, reflecting its focus on one-on-one transformation and personal wellbeing. In contrast, Culture Club’s symbol expands outward without a fixed center, representing collective experience, shared energy, and community-driven events.
IDENTITY STUDIO LOGO:
DISK:
MOCK UPS:
COLOUR PALETTE:
CULTURE CLUB LOGOS:
DISK:
EVENT POSTERS:
COLOUR PALETTE:
I.D. + C.C. DISKS MERGED: